The last decade of last century
was very crucial for India. India announced liberalization Foreign investments
and products had less entry barriers. India attracted McD, KFC, Coca
cola in this decade. KFC had problems to start with but for McD and Coke it was
much smoother entry. McD adapted their product mix to suit the Indian cultural
framework. Not only the menu underwent a change with beef finding no place in
Indian menu, McD positioned themselves as a family restaurant. The fast food
joint serving junk food in USA became a family restaurant in India. The pricing
was designed to attract even those who would not otherwise spend that kind of
money on fast food. It was still higher, as the Vada Pav that one would have for
Rs.5/- was available in modified form as McAloo Tikki for minimum of Rs.25/-
plus taxes. There was a segment available for this and McD established
themselves well. The promotion was well designed to attract all age groups with
emphasis on retro time frame for pricing. McD went ahead with home delivery in India. I haven’t seen McD doing home delivery in other countries. Not lagging
behind were Pizza chaps, also cashed upon the changing food culture. The
Pizzas also went in for adaptation and gave different local toppings for Indian
consumers. Dominos brought in change with delivery in thirty minutes. A
different standard in service industry was set in.
Baked and slightly roasted Potato with Cheese |
Gadgets were getting popular.
Microwave ovens were launched, but consumers had lots of reservations. Most of
the fast food chains were using microwave ovens to reheat the food. The utility
was more for reheating rather than cooking. It took a while to develop skills
for microwave cooking. I got a microwave oven from Dubai in 1992 that’s still
working. The newer versions of convection, grill, were not available in those
days. They emerged in India little late. My passion for cooking made me
experiment with microwave cooking. It was fun. I tried a simplest dish nearly
twenty years back and I routinely make it for evening snacking, mostly during rainy
season and winter. I got idea for this product in England.
On one of the weekends I decided
to travel to south England, as there was nothing much to do in London. I drove
to Sheepwash village in the county of Devon. Sheepwash village was adjusted as the
best village in England. A very small village that was really well maintained. All
possible amenities that a village would need were available. There was a small
church, war memorial, piggery, bakery, grocer, post office you name it and
everything was available. Sitting in the pub in this village that had about 300 population,
yes just 300, I was looking for a vegetarian snack. There was none. The owner
of the pub offered to serve a dish that did not figure in the menu. He called
it as “Jacketed Potato”. I liked the name, it sounded interesting. I ordered
the dish and was happy at my decision.
Ingredients for Jacketed Potato |
Let’s see how I make jacketed
potato. In the original recipe the entire process is done on a charcoal grill.
As it is little difficult to have a charcoal grill in two BHK apartment, I make
this preparation in microwave oven. Let us start, take a large potato, similar
to one that we had when we made La Al Burto. Wash it properly. Prick it with fork all around.
Wrap the potato in plastic film and microwave on high for two to three minutes.
Turnover and microwave for another two minutes. Check, if done, be careful as
it will be hot. If still hard then microwave for another minute. In maximum six
minutes a potato will be done. (If not done then change the microwave or buy better quality fresh potatoes). Once done let it stand for two minutes. Get it
out from the oven and remove the plastic wrap. Be careful again as it will be
hot. Pierce a skewer through the potato, if skewer is not available then use a thin knife. Now roast the potato on gas flame, as charcoal may not be available. Let
the potato skin burn a little to give a typical burnt smell. Next step is to cut the potato in
half, vertical or horizontal, cut as per your choice. Scoop out little portion
from the center of both the halves. Sprinkle with salt and black pepper. Stuff
the hollow portions with cheese, cheddar or mozzarella or combination and a chopped clove of garlic. Place these two halves again in the microwave oven with
stuffed portion facing upwards. Microwave for a minute or till cheese melts. Remove
from the oven, allow cooling for a while, scoop out small portions at a time and
enjoy. Discard potato skin if you don’t like. Enjoy with hot cup of Masala Chai (Read the blog)
More about Chai, Click
Some Management thoughts... click here
More about Chai, Click
Some Management thoughts... click here
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